Loving this fashionably fit advertising by CentoeSeis advertising agency in Brazil. Creative direction by Sergio Magalhae and Ricardo Chester. Art Direction by Teco Cipriano and Mauricio Mori. Illustrated by Stina Perrson.
A fashionable fit!
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Tags: Reebok, Reebok Advertisement, Reebok Sports Club, Reekock, Sports Club
After a whirlwind month of over 450 shows and presentations, the sheer volume of clothes is enough to drive anyone to do a post-Fashion Week detox. But now it’s time to break down all the looks and spot the trends that will be splashed across glossy editorials several months from now. So what does spring 2012 hold? You might be doing the Charleston, for starters, as dresses came with razzle-dazzle embellishments and drop-waists, reminiscent of the great Jazz Age. Pastels were another runway staple — skirts, shirts, jackets, and blouses all looked like they got dipped in Easter egg dye. And sportswear got a little more literal, with designers riffing on silhouettes and playing with materials more suited to the locker room than the catwalk. There are also lots of new creative ways to bare some skin come the hot weather, courtesy of crop tops, cutouts, and (really) short-shorts. All via NYMAG.com
Sorry for the MIA, finding my way.
Love, E
Ohhhh. I need it. My first full sencence as a child that seems to have stuck with me since (I know, I know please try not to judge). But honestly I have to have Pret-a-Surf’s striped long sleeve rash guard (SU 12′ Collection). Check out the rest of their line here, but not until I place my order…
Ok, my guard is good (in route)! Shop away
Love E
Tags: http://pretasurf.com/?taxonomy=collection&term=springsummer-2012, long sleeve rash guard, Pret-a-surf, Pret-a-surf Rash Guard
Kate Spade had accessorized court side with their tennis inspired collection. It seems as though everyone is getting in the sport spirit. See the map below for Spades five favorite spots to sport these new accessories.
I’m up for a game Kate!
Tags: Kate Spade Love Love, Kate Spade Tennis, Kate Spade tennis collection, Love=Love Kate Spade, Tennis Sporting
Break out the wax for the FATHOM SURFBOARD, Swami’s Surf Company in collaboration with Paul Smith one of England’s most highly regarded fashion designers. Custom made in Cornwall for surfer Sam Bleakley, catering to his high performance and high style way of riding.
Released just in time for the summertime surf swell, Swami is known for their artistic take on surf gear. Its all about customization, boards can meet any expectation you see fit. Shapers aggregate your logistics, height, weight, where you ride, the size of your swells – all to make the board feel that it was made for you (I mean it was right).
Your board is not the only trade up Swami is offering you this season -hand-shaped boards made to your exact specifications – The tailor made wetsuits.
And for further credibility: beach tees, blankets and rucksacks. You will be in the know, in style, and ready before the first summer sunrise.
Tags: Board With Paul Smith, Paul Smith Surf, Paul Smith Surf Board, Surf Swami Paul Smith, Swami Surf, Swami Surf Co.
Chanel Spring/Summer 2012 Ready-to-Wear by Karl Lagerfeld
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Nike+. So what is Nike adding now? They just released the Nike power band, which brought exercise and technology and paired them up better than any Match.com meeting. Well , looks like the band wasn’t the only surprise Nike didn’t include on their profile page. Enter technologic innovation: change the way we workout as of, well… now. Today Nike released Nike+ basketball and training shoes. Not just another shoe, here’s the kicker. These shoes have some serious wiring mixed with imbedded pressure sensors and accelerometers. This new setup collects previously un-measurable, movement-based stats across multiple levels of speed and agility (every step, shuffle, lunge, and jump).
This technology isn’t new to Nike—it has been used extensively in design research to understand how athletes move. Nike is now allowing all athletes this innovation, making it functional for everybody. Every movement is measured and stats sent wirelessly to your iPhone. So what to do with all your data. You can share, or compete. Information at your fingertips is ment to inspire, a shift to improve performance and dedication. To fully understand what the latest Nike+ advancements mean for the company, consider President and CEO Mark Parker’s general but bold statement: “It’s about much more than a shoe. It represents a shift for Nike from product, to product plus experience.”
Cheater Proof meet Coaches new best friends.
Nike – two thumbs up – old school style
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Tags: 2012 Nike Technology, Nike, Nike measures preformance, Nike training
